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Paid Campaigns Manager

Agora

Agora

Tel Aviv-Yafo, Israel
Posted on Oct 2, 2024

Description

Join Agora, a pioneering Fintech startup headquartered in TLV, as we reshape the Real Estate investment landscape. Our Investment Management platform empowers Real Estate firms and investors by automating back-office operations, enhancing investor satisfaction, and propelling growth.

We're in search of a dedicated and proactive Paid Campaigns Manager with a passion for paid acquisition and optimization

Role Overview

As our Paid Campaigns Manager, you’ll be in charge of Agora’s primary paid growth channels.

In your day-to-day you'll be building and executing global B2B campaigns (hands-on) across LinkedIn, Google ads, and other channels as well as monitoring and analyzing performance, A/B testing, and developing the channel’s digital marketing strategy for all stages of the funnel to support the company’s goals and objectives.

What are we looking for

Key Responsibilities

  • Own all paid campaigns for all funnel stages
  • Measure the performance of all campaigns and assess against targets and KPIs
  • Plan and execute A/B tests to find new opportunities to expand and scale activity
  • Create content and deliverables needed for campaigns in collaboration with the design team and copywriters such as landing pages, ad copy, and videos
  • Stay up to date with new features in the paid platforms and maintain a relationship with the platform's representatives.
  • Report regularly to management and regional stakeholders on paid performance

Requirements

Essential Qualifications

  • Minimum of 2 years proven experience successfully managing online campaigns on LinkedIn ads and Google ads for B2B SaaS company
  • Strong analytical skills and proficiency in Excel, Google sheets, and other BI platforms
  • Proficiency in Hubspot, Google Analytics, SEM rush, and understanding of marketing attribution
  • A creative mindset with experience identifying target audiences, devising digital campaigns, and building media plans
  • Up-to-date knowledge of the latest trends and best practices in online marketing and a deep understanding of messaging and design best practices
  • Native English proficiency, both written and spoken - A must
  • Experience in other ad platforms - a big advantage

Equal opportunity

"Agora Software is an equal opportunity employer. Consistent with our mission of serving a diverse and global audience, we value a diverse workforce and inclusive culture which reflects that. We encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, and veteran status.”