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Senior Media Trader

AuDIGENT

AuDIGENT

Marketing & Communications
New York, NY, USA
Posted on Monday, December 11, 2023

About Audigent:

Audigent is a leading data activation, curation, and identity platform at the forefront of the industry. Our pioneering data platform harnesses the power of privacy-safe, first-party data to maximize addressability and media monetization at scale, all without relying on cookies. As one of the industry's early data curation platforms driven by our unique identity suite known as Hadron ID™, Audigent is reshaping the programmatic landscape with innovative products like SmartPMP™ and ContextualPMP™. These products leverage artificial intelligence and machine learning to package and optimize consumer-safe data alongside premium inventory supply, offering value and performance to the world's largest brands and global media agencies. Audigent's verified, opt-in data drives monetization for premium publishers and data partners, including Condé Nast, TransUnion, Penske Media, a360 Media, Fandom, and many others. For more information, please visit our website at www.audigent.com.

Job Purpose:

As a vital member of our Supply Trading team, your primary role will involve overseeing the performance of deals within your portfolio. Your responsibilities will entail accessing and utilizing the Supply Side platforms of our diverse SSP partners to enhance campaign effectiveness, all while prioritizing the attainment of client KPIs.

Position Responsibilities:

  • Coordinate the execution, testing, and optimization of private marketplace deals
  • Work closely with internal sales team to provide best-in-class service to clients
  • Provide insights on enhancing campaign effectiveness through the curation platform's functionality.
  • Develop reports, including campaign recaps, and analyze campaign performance, offering optimization recommendations.
  • Help troubleshoot and facilitate communication within the team to ensure smooth campaign execution.
  • Assist in managing the Jira ticketing process, ensuring all tasks and issues are tracked and resolved efficiently.
  • Collaborate with the team to contribute to the development of supply side trading best practices and offer ideas for improvement.

Knowledge and Skills:

  • Passion for all aspects of digital marketing.
  • At least 2+ years of hands-on programmatic trading experience.
  • Experience in working with ad exchanges, aggregators, ad servers, and other optimization platforms
  • Familiarity with the Programmatic Supply Chain
  • Exceptional attention to detail.
  • Strong written and verbal communication skills for effective interaction with media partners and clients.
  • Excellent organizational skills, enabling effective collaboration in a cross-functional team environment.
  • Experience with demand side platforms and performance optimization/campaign management
  • Effective time management skills – ability to prioritize and meet deadlines.
  • Ability to find creative solutions within complex technical constraints.
  • Capability to thrive under pressure in a fast-paced environment while meeting deadlines.
  • Proficiency in spreadsheets, with the ability to organize data and extract actionable insights using pivot tables, lookup tables, and more.

Compensation:

Salary: Total compensation for this position is $65,000 - $80,000 based upon experience