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Commercial Director/VP Sales, EMEA

AuDIGENT

AuDIGENT

Sales & Business Development
London, UK
Posted on Oct 11, 2024

Company

Audigent is the leading data activation, curation and identity platform. Audigent’s pioneering data platform unlocks the power of privacy-safe, first party data to maximise addressability and monetisation of media at scale without using cookies. As one of the industry’s first data curation platforms powered by its unique identity suite (Hadron ID™), Audigent is transforming the programmatic landscape with its innovative SmartPMP™ and ContextualPMP™ products, which use artificial intelligence and machine learning to package and optimize consumer-safe data with premium inventory supply at scale. Providing value and performance for the world’s largest brands and global media agencies across 100,000+ campaigns each month, Audigent's verified, opt-in data drives monetisation for premium publisher and data partners that include: Condé Nast, TransUnion, Experian, Warner Music Group, Penske, a360 Media, Fandom and many others.

Job Description

Responsibilities:

  • Reporting directly to the EVP & GM for EMEA you will be responsible for all Demand Sales across agencies and direct clients in the EMEA region.
  • You will generate revenue from new and existing business from agencies/brands, selling specialized unique data to execute digital media campaigns
    • Prospect for new business, presenting, closing new deals
    • Close leads that are delivered from agency/brands who are buying Audigent data through public platforms, upselling them into buying custom data
  • Call on specific Tier 1, Tier 2 and independent agencies throughout the UK and wider European region
  • Secure key accounts to grow market share
  • Manage, lead and help recruit for the Demand Sales team. Responsible for all HR, Training, onboarding, business pipeline, T&E.
  • Partner closely with the Account Management, Client Services, Marketing and Programmatic teams to maintain a high-level of understanding regarding the digital advertising landscape, the needs of our target market and the distinct values delivered by the Audigent product offerings

Qualifications:

  • 10+ years of digital, selling programmatic audience data and/or PMP deals with a demonstrable track record of success. A fantastic ‘black book’ of contacts at agencies and brands with existing commercial relationships
  • Excellent understanding of the DSP/DMP/SSP landscape
  • Knowledge and experience with TTD and DV360
  • Experience in selling managed service to middle-market and independent agencies a plus
  • Experience managing and leading a high performing team
  • Interested in being a pioneer in a quickly transforming media category
  • Desire to build on something already gaining exciting market traction!
  • Demonstrated success in a goal-oriented,highly accountable sales environment
  • Superior communication skills, including face-to-face presentations, phone and email
  • Ability to think and plan strategically and be creative in their sales
  • An entrepreneurial approach to business
  • The ability to structure, negotiate, and close advertising deals
  • Diligent work ethic, dependable, and ethical
  • Fluent in the ad/data tech sales landscape
  • A strategic thinker who will support the team and management in creating best-of-breed data and audience solutions for clients
  • A self-starter, aggressive, able to work independently but cooperatively and enthusiastically to build a new business
  • Thrives on being an expert and evangelist on industry trends to build relationships and gain traction with other industry thought leaders.
  • London, UK primary place of work + ability to travel as required across the region