Founded in 2014, ButterflyMX is on a mission to empower people to open and manage doors & gates from a smartphone. Our products are installed in more than 10,000+ multifamily, commercial, gated communities, and student-housing properties worldwide, including properties developed, owned, and managed by the most trusted names in real estate.

Our features are designed for developers, owners, property managers, and tenants. And our products lower operating costs and improve tenant satisfaction. Developers and owners no longer need to run building wiring or install in-unit hardware. Property managers can grant building access, revoke permissions, and review entry logs from an online dashboard. Residents can open doors from their smartphones, issue visitor access, and see who is trying to enter the building.

Fantastic people are the key to our success. As a distributed, primarily remote workforce, we’re looking for more intelligent, passionate, collaborative, and down-to-earth individuals to join our growing team. Our culture is transparent and flexible; our benefits range from a 401(k) match to quarterly stipends for self-care. While we work incredibly hard to improve the experience of everyone who lives, works, and visits our communities, we always have time for a good laugh.

ButtterflyMX is seeking an experienced Head of Product Marketing to establish and lead our product marketing function. This role is our first dedicated product marketing hire and will be crucial in shaping our go-to-market strategy and driving product success; it reports to our Chief Product Officer.

Responsibilities:

• Lead the product launch process, partnering with PM, Sales, CX, Marketing and Finance
• Conduct win/loss analysis and build out program at scale
• Conduct market research and competitive analysis to identify opportunities and inform product strategy
• Train the sales team on new and existing product features and value proposition; develop the collateral including demos, case studies, fact sheets and presentations
• Promote existing and new products through all marketing channels in partnership with Marketing; assist in the creation of marketing content including blogs, whitepapers, emails, video, social media, etc
• Evolve product positioning, messaging, pricing, and packaging