Director of Financial Planning & Analysis (FP&A)

Location: Remote (Canada or USA)

Department: Finance

Reports to: VP Finance

Employment Type: Full Time

About Cove Drinks

Cove Drinks makes better-for-you beverages that people actually want to drink again. We're a fast-growing challenger in the Canadian beverage market, and we're building a finance team that can move as quickly and confidently as the rest of the business.

The Role

Cove Drinks is looking for a Director of FP&A to lead financial planning, forecasting, and business analysis across the company. This role owns the annual budget process, monthly forecasting, and long-range planning, and acts as a strategic partner to the leadership team — translating financial data into decisions that drive growth. The ideal candidate has deep experience in consumer packaged goods (CPG), where margin discipline, trade spend, and volume/mix dynamics are second nature.

Key Responsibilities

• Lead the annual budgeting process and monthly/quarterly forecasting cycles across revenue, gross margin, trade spend, and operating expenses.
• Build and maintain financial models that support pricing decisions, new product launches, and channel/customer profitability analysis.
• Partner with Sales, Marketing, and Supply Chain leadership to track performance against plan and flag risks and opportunities early.
• Own monthly management reporting, including variance analysis and clear, actionable commentary for the executive team and board.
• Develop long-range financial plans that support fundraising, capacity planning, and strategic decision-making.
• Manage trade spend and promotional ROI analysis specific to CPG go-to-market models.
• Build and mentor an FP&A function as the company scales, including hiring and developing analysts.
• Improve financial systems, tools, and processes to increase forecasting accuracy and reporting efficiency.
• Support ad hoc financial analysis for pricing, M&A, capital allocation, and new market entry.

Qualifications

• 8+ years of progressive FP&A or corporate finance experience, including people management.
• Required: prior experience in CPG (food, beverage, or consumer products), with direct exposure to trade spend, gross-to-net revenue, and retail/distributor channel economics.
• Bachelor's degree in Finance, Accounting, Economics, or a related field; MBA or CPA a plus.
• Advanced financial modeling skills and fluency in Excel/Google Sheets; experience with FP&A or ERP platforms (e.g., NetSuite, Adaptive Insights, Anaplan) preferred.
• Track record of partnering with cross-functional leaders (Sales, Marketing, Supply Chain, Operations) to drive business performance.
• Strong communication skills, with the ability to translate complex financial data into clear recommendations for non-finance stakeholders.
• Comfortable operating in a fast-paced, high-growth environment with evolving processes.
• Experience supporting fundraising, investor reporting, or board-level presentations is a plus.

What Cove Drinks Offers

• Competitive base salary and benefits
• A collaborative, fast-moving team environment
• The opportunity to shape the growth trajectory of a fast-growing beverage brand

Cove Drinks is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.