E-Commerce Marketing Manager
Lumen is a B2C startup that developed a device that produces nutrition and lifestyle recommendations based on scientific metabolic measurements. Lumen is on a mission to make people metabolically healthier, allowing them to understand the impact of their lifestyle on their bodies and achieve their goals.
As a pivotal player in a dynamic global market, the E-Commerce Marketing Manager role is not just a job – it's a mission. Entrusted with a multi-million dollar monthly budget, you will spearhead campaigns across a worldwide audience. This position offers an extraordinary opportunity to make a substantial impact, driving strategies in a high-stakes environment. You'll collaborate closely with innovative creative and data teams, melding art and science to shape the future of e-commerce.
This position demands expertise in digital advertising, specifically in Google Ads and Facebook Ads, combined with a strong analytical approach to drive sales and optimize marketing funnels.
- Develop, implement, and optimize Google Ads and Facebook Ads campaigns to drive e-commerce sales effectively.
- Analyze e-commerce trends, consumer behaviors, and market dynamics to inform advertising strategies.
- Design and refine marketing funnels to optimize customer journeys from awareness to conversion.
- Establish and monitor key performance indicators (KPIs) such as conversion rates, average order value, and customer lifetime value.
- Generate comprehensive reports on campaign performance, funnel analysis, and ROI, providing actionable insights and recommendations.
- Collaborate with cross-functional teams to align online advertising with overall e-commerce and marketing goals.
- Continuously analyze data to identify opportunities and challenges within the e-commerce strategy.
What are we looking for
- Proven experience in managing Google Ads and Facebook Ads in an e-commerce setting.
- Strong analytical skills with proficiency in e-commerce analytics tools.
- In-depth knowledge of digital marketing principles and e-commerce best practices.
- Excellent communication skills, capable of presenting complex data in an actionable manner.
- Ability to work in a dynamic environment and juggle multiple campaigns.
- Experience in D2C, wellness, health, nutrition, diet, fitness, or supplements industries highly valued.