Customer Marketing Manager
Ocrolus
At Ocrolus, we believe companies work best when they focus on their core business and let automation do the rest. We’re powering the digital lending ecosystem and help financial services firms make high-quality decisions with trusted data and unparalleled efficiency.
Ocrolus’ Human-in-the-Loop document automation software analyzes documents with over 99% accuracy. We're replacing legacy OCR vendors that cap out at 75-80% accuracy, and augmenting the robotic work that humans are prone to doing all too often – which can be expensive, error-prone, and slow. By empowering lenders to analyze diverse sources of financial data more efficiently, Ocrolus levels the playing field for every borrower, providing expanded access to credit at a lower cost.
We’ve raised over $100 million from blue-chip investors and are working with customers like PayPal, Brex, SoFi, Blend and Plaid. Join us as we build the future of fintech, and make an impact at an award-winning, high-growth startup that Forbes recently dubbed the “Next Billion-Dollar Startup”.
Summary
We are looking for a customer marketing manager with considerable hands-on experience establishing and executing a best-in-class customer marketing program. You’ll work across more than 500 domestic customers in financial services to champion the voice of the customer, drive engagement and adoption, and contribute to continued revenue growth. You will drive high-priority programs working with growth marketing and customer success to create brand awareness, product adoption, customer loyalty, and generate business impact.
What you’ll do
- Build and manage Ocrolus’ customer marketing program from the ground up, including strategy, processes and documentation, in partnership with growth marketing, sales, customer success, and product marketing
- Partner with growth marketing to execute customer 1:1 and 1:few ABM campaigns, digital and non-digital activities, segmented ‘always-on’ user adoption campaigns and hyper-focused account level or user level outbound communications
- Own customer marketing content, including collaboration with the brand and content team on customer success stories, building a customer reference library, identifying thought leadership opportunities to support customer growth and adoption, messaging, customer events and enablement materials.
- Closely collaborate with product and product marketing to support the Customer Advisory Board, identify areas for additional customer enablement and competitive intelligence
- Support customer-centric ramp and enablement efforts via 1:1 and outbound marketing channels and 1:1 marketing
- Measure and report on the success of enablement and customer campaign performance, including WAU/MAU, customer engagement, customer expansion and upsell/cross-sell pipeline, closed revenue and share of wallet
- Work with Ocrolus partners to craft enablement and campaigns that expand the reach of Ocrolus beyond direct sales channels
What you’ll bring
- Minimum of 5+ years of experience within customer marketing
- Proven track record of standing up customer marketing programs with measurable, repeatable results
- Analytical acumen for examining engagement and usage patterns by customer segment and using data for iterative improvement
- Incredibly strong campaign management skills, including content creation, attention to detail, targeting, execution and measurement
- Creative thinking and ability to continuously develop novel approaches to customer engagement and problem-solving
- Ability to develop and execute digital marketing strategies for customer engagement
- Public speaking/engagement qualities for customer webinars/testimonials
- Growth mindset, project management and organizational skills
Bonus points
- Experience with Heap or a similar usage platform
- Experience developing and executing a user-conference
- Collaboration with partners
We take pride in our dynamic, diverse team, unified by shared values of Empathy, Curiosity, Humility and Ownership. We love what we do and the people we do it with, which is why we welcome every individual, provide them with equal opportunity irrespective of their race, gender, gender identity, age, disability, national origin or any other legally protected rights that one has.
We look forward to hearing from you!