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RiverPark Ventures
RiverPark Ventures

Associate Brand Director, International



Shenzhen, Guangdong, China
Posted on Friday, August 18, 2023
We are Thrasio - Builders Welcome!
At Thrasio, we’re reimagining how to make the world’s most-loved products accessible to everyone. We work with successful sellers, using a deep understanding of rankings, ratings, and reviews – plus supply chain and marketing smarts – to transform the art and science of commerce. We estimate that 1 in 6 households has purchased a Thrasio product! And our goal is for all of those households to be truly delighted by their purchase.
What Makes Us Unique
At Thrasio, we’re in building mode: block by block we’re working together to construct a great company. What does that look like? Everyone is a leader - we lean into opportunities, not titles. We expect everyone to behave and act like a leader. Our Leadership Principles inform the ways we work together to ensure the brands, products and services we offer truly delight our customers. Everyone is a builder - whether it’s gaining marketable new skills through project sprints outside of your own function, or standing up more efficient ways of work - we’re doing it from the ground up. Everyone belongs- a sense of belonging brings us all together. We operate as One Team.
Come Join Us
About the Role
Associate Brand Director, International will lead a team in the growth of a diverse portfolio of brands with products that generate large scale in revenue annually. Associate Brand Director, International will work closely with Thrasio's cross-functional teams to help lead and coordinate efforts in launching, establishing, and scaling the company’s presence internationally.

Key Responsibilities:

  • Analyze Amazon data (sales, conversion rate, sessions, etc.) to determine why certain products are trending up or down and develop strategies to quickly spot and fix low-margin and low-growth products.
  • Utilize data to assess facets of the product (size of package, cost of ads, reviews, etc.) and determine if there is room for optimization and increased EBITDA margin.
  • Create business plans outlining all strategic opportunities for your product portfolio, associated costs, timelines, and resources required to achieve a successful outcome.
  • Act as an important voice for decisions regarding the prioritization of business ideas across teams.
  • Oversee a team of brand managers who are responsible for the day-to-day maintenance of keeping a product listing successful on Amazon; this includes monitoring best seller tags, metrics shifts, inventory, conducting competitive analysis, reviewing maintenance strategies, and more.
  • Interface with our legal team in the event of intellectual property or other legal issues, such as product suspension or identifying an illegal seller of our product.
  • Coordinate with our Customer Obsession Manager and overseas customer service team to ensure we are providing a world-class customer experience for our products.
  • Partner with internal teams to develop a go-to-market strategy and facilitate successful, impactful product launches and international expansion.
  • Coordinate with our supply chain team to ensure products are always in stock, premium quality, have updated packaging, and have all appropriate required certifications.

Required Qualifications:

  • 7-10+ years of experience in a heavily analytical role where you were responsible for P&L, funnel optimization, analytics, and marketing. (e.g. GM of a business unit, founder of an Amazon business, product owner).
  • 6+ years of e-commerce experience managing a portfolio of products, preferably on Amazon.
  • Fluency in written and spoken English and Chinese. Other languages are a plus.
  • Deep understanding of the intricacies associated with project managing growth initiatives across multiple teams, and how to work cross-functionally to get a product across the finish line (e.g. you’ve worked with legal and supply chain to ensure certifications are properly labeled on products).
  • Experience as a P&L owner where you have been responsible for budgets, driving revenue and EBITDA growth. You understand how to use data to drive decision-making.
  • People Management experience, have managed teams of at least 4 in a past role.
  • Superb time management skills - can meet deadlines and manage multiple projects despite daily "fire drills" and changing priorities. Ability to adapt to dynamic environments reprioritize and keep a positive attitude.
  • Experience streamlining business processes and communication amongst teams to maximize efficiency.
  • Demonstrated ability to create engaging content, come up with creative ideas, and think outside the box.
What We Offer:
- The chance to be part of a next-gen consumer goods company that is changing the industry
- A collaborative work environment where cross-functional teams work together to solve problems and achieve common goals
- The opportunity to build together with a talented, diverse and passionate team, and the innovative technology to enable us
- We promote a "none punch in or out" work environment that allows employees to manage their schedules effectively, and maintain a healthy balance
- Competitive salary and benefits package, tremendous on the job learning opportunities.
- The freedom to "be bold", have a voice within the company and take on opportunities with less red tape
Our Commitments:
Thrasio values diversity, equity, and inclusion and is proud to be an equal opportunity employer. We welcome individuals from all backgrounds and consider all qualified applicants without regard to race, color, religion, sex, gender, sexual orientation, gender identity, ancestry, age, national origin, disability, protected veteran status and any other category protected by applicable law. We strive to create an environment where everyone can thrive. We encourage applicants who meet the minimum criteria to apply, as we believe in the power of diverse perspectives and challenging assumptions.