WayBetter is disrupting the wellness category by turning the hard work of better health into fun, social games. Founded in 2011, WayBetter’s mission is to grow a global community where people inspire each other and build better habits in order to get fit, lose weight, and improve their mindset. By focusing on motivation, behavior change, and developing positive habits, WayBetter offers its members a pathway to real, lasting results. The company was awarded a $1 million NIH grant to develop a smoking cessation game with researchers at Brown University. More than 1.2 million people have played in a WayBetter game, and we’re just getting started.

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